Insightful brand building has seen Diet Rite Soft Drinks, produced by P & N Beverages, become a finalist in the FOOD Magazine Challenge Awards.
The brand of soft drinks was developed to address the need for a range of diet drinks specifically targeting flavours.
Existing diet soft drinks are primarily based around cola.
Diet Rite has no added sugar, no artificial colours or flavours, has 5% juice content and contains 95% less calories than traditional soft drinks (with the exception of the lemonade).
Available in both 600ml and 1.25L, Diet Rite is available in five flavours: Orange, Passionfruit, Lemon, Lemonade and Rozé.
Diet Rite is sold through supermarkets and impulse channels nationally and is the only soft drink brand that is exclusively diet.