A packaging first and scientific innovation has seen a2 milk, produced by A2 Australia, become a finalist in the FOOD Magazine Challenge Awards.
a2 is milk with a difference: it is the only milk on the market that is certified to have at least 10g/L a2 beta casein protein and is 100% natural cows milk.
In order to obtain only a2 beta casein milk, cows are DNA tested, using technology developed by A2 Australia and then separated from the rest of the herd for milking.
The DNA test is non-invasive and is often conducted on a tail hair sample.
The product labelling is visually innovative, using an image of a real person to create a visual point of difference, which is a first for a branded dairy company in Australia.
A2 Australia has teamed up with Kids Connect, an integrated marketing program and accreditation system that assists parents in making better choices for their kids via reliable and accurate nutritional advice.