The “super fruit” juice trend has opened the door to new opportunities for sugar confectionery. Danisco has the ideal ingredients and formats to deliver the health benefits of fruit juice in a variety of delicious confectionery treats.

Products containing exotic “super fruit” juices such as açai, goji, pomegranate and yumberry, along with familiar fruit juices like cranberry, blueberry and raspberry, offer high levels of antioxidants and health-promoting properties. These “super fruit” juice products can be positioned as “better for you” when compared to their traditional counterparts.

Danisco’s new demo kit, called Set the Juices Loose!, features great tasting confectionery products with the added benefits of:

• Pure fruit juice
• No added colours
• No added acids
• No preservatives
• No high intensity sweeteners
• Reduced in calories
• Reduced in sugar
• High in fibre

Utilising three flavour systems – apricot/orange, raspberry/yumberry and pomegranate/raspberry/blueberry – the Set the Juices Loose! kit is comprised of four candy formats made with Danisco ingredients for additional health benefits:

Super-juice Jellies and Gummies contain all the natural goodness of fruit juices plus added fibre. With Litesse®Ultra™ as part of the formulation, these candies are also reduced in sugar with a low glycaemic response to avoid a sugar rush.

Super-juice Chewy Candies are reduced in sugar with the antioxidants of fruit juice that can help reduce cholesterol. With the inclusion of Litesse®Ultra™, these chewies are also rich in fibre for improved digestive health.

Super-juice Cream Hard Candies are high in fruit juices, reduced in calories and reduced in sugar. Made with Lactitol and Litesse®Ultra™ for prebiotic digestive benefits, these swirled fruit and cream candies also have vitamin A and antioxidants that can protect the brain, eyes and nervous system.

Super-juice Chewy Beans offer the benefits of real fruit juices and fibre from Litesse®Ultra™ in a reduced calorie, reduced sugar jelly bean. Made with Xylitol for a cool, refreshing coating that is safe for teeth, these beans are also high in lycopene and antioxidants that can help maintain eyesight and can help protect against heart disease.

The health benefits of Danisco’s ingredients, combined with the nutritional value of fruit juices, offer a huge potential for making innovative “better for you” confectionery products.

For further information contact:
Bram van Hulsen
Danisco
bram.van.hulsen@danisco.com 

www.danisco.com

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