Scandinavian dairy producer, Arla Foods Ingredients is set to unveil a new protein water beverage concept at Food Ingredients Europe 2013, one of the world’s largest trade shows for ingredient suppliers, distributors and buyers for the food & beverage industry.
Protein Water contains a high quality whey protein isolate and has been developed as a prototype product which will be pitched to key soft-drink companies.
Each 500ml bottle of Protein Water contains 25 percent of the recommended daily intake of protein and can be enhanced with vitamins and minerals to appeal to varied target markets.
Business development manager for health & performance at Arla Foods Ingredients, Peter Schouw Andersen said the product will be well positioned to cater to the ever growing popularity of dairy protein.
“The attraction of protein as an ingredient has broadened among consumers," said Schouw Andersen.
"Once the domain of hardcore sports and workout enthusiasts, dairy protein is now seen as a wholesome and nutritious ingredient sought out by mainstream consumers – something the success of Greek yoghurt has testified to. Our Protein Water concept has been created to show soft drinks companies how they can tap into this market and reap the rewards.”