The world’s largest glass container manufacturer, Swiss based O-I has entered into a partnership with the Carlsberg group to develop certified sustainable packaging solutions.
The initiative, titled the Carlsberg Circular Community (CCC), will provide a platform for Carlsberg, O-I and selected suppliers to work together in developing sustainable packaging solutions for the glass packaging sector.
The design framework will be centred on the Cradle to Cradle biomimetic approach which has been developed to improve the economic, social and ecological benefits of products.
The Swiss company will engage its extensive sustainability experience to assess current glass packaging and will work closely with the CCC partners to launch Carlsberg’s first Cradle to Cradle- certified glass packaging solution by 2016.
President of O-I Europe, Erik Bouts said that the company was pleased to be collaborating with the CCC to develop more sustainable packaging for the industry.
“We are pleased to be sharing our sustainability expertise with Carlsberg and the Circular Community partners to deliver real benefits to consumers, society and our shared environment,” said Bouts. “We believe that collaborating throughout the value chain will bring new and innovative packaging solutions.”