Product name: San Remo Wholemeal CousCous
Product manufacturer: San Remo
Ingredients: Wholemeal durum wheat semolina
Shelf life: Greater than two years
Packaging: On Creative
Product manager: Tom Rippon
Brand website: http://www.sanremo.com.au
What the company says
Treat your tastebuds to the flavours of the Mediterranean with San Remo’s new Wholemeal CousCous.
With a distinct and delicious nutty taste, it is a versatile accompaniment to traditional meals; Wholemeal CousCous goes well with stews or tagines, dried fruits, vegetables, lean meats or even Mediterranean-inspired summer dishes or salads.
Easy to prepare and ready in six minutes, it is an inspired alternative to rice or potatoes.
New Wholemeal CousCous is low in fat, high in fibre and a good source of protein.
It follows San Remo’s standard CousCous variety.
“CousCous almost certainly originated in North Africa but for hundreds of years it has been an important part of Italian pasta culture,” said Mr Michael Neale, chief marketing officer at San Remo.
“With its distinct nutty taste, new Wholemeal CousCous suits a range of recipes especially those including nuts, fruit and red meat.
“San Remo Wholemeal CousCous is high in fibre, but we believe people will buy the product based on the taste.
“I think they will use standard CousCous with fish and white meat, and the Wholemeal CousCous with stronger flavoured dishes.”
San Remo Wholemeal CousCous comes in a convenient 450g box and is available at Woolworths supermarkets.