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Canstar Blue announces ‘Best Liquor Retailer Brand’ for 2024

Australian drinks specialist, First Choice Liquor Market, has been named Canstar Blue’s Best Liquor Retailer Brand for 2024, taking out the top spot for the second year in a row. 

According to an independent survey, consumers across Australia rated First Choice Liquor Market five stars for checkout experience, customer service, store layout and presentation, deals and specials available, and overall satisfaction.

Out of the eight other liquor retailer brands in Australia, First Choice Liquor Market has been recognised with the most satisfied customers.

Coles Liquor head of brand Sarah Wilson said the award reflected the retailer’s commitment to providing outstanding customer service.

“To be named the country’s top liquor retailer for 2024 is a tremendous honour and we couldn’t be prouder to be Australia’s first choice for the second consecutive year,” said Sarah.

“This win would not be possible without the efforts of our team members who have clearly shown they go above and beyond to deliver exceptional experiences for our customers.”

Canstar Blue Editor-in-Chief Christine Seib said First Choice Liquor Market delivered on the factors customers say they strongly value.

“Australians are liquor retailer loyalists, with more than 60% repeatedly returning to the same store to buy the same items. Convenience and product discounts are key to keeping those loyal customers happy,” said Christine.

‘”An easy-to-navigate store layout is also appreciated with nine in 10 shoppers in this category choosing to buy in-store. First Choice Liquor Market achieved all of this and more, scoring five stars from its own customers for checkout experience, store and website layout and presentation, deals and specials available, and customer service, as well as five stars for overall satisfaction.”

More information on Canstar Blue’s best-rated liquor retailers can be found here.

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