2010 AOMR to showcase growth of organic industry

The upcoming release of the second Australia Organic Market Report (AOMR) is set to showcase the rapid growth and progression of the organic company, according to the Biological Farmers of Australia (BFA).

The industry and media recognised benchmark publication for the organic industry, independently researched by University of New England (UNE) will provide up-to-date data farm gate value by sector; retail, import and export values; the reported unit price range for each sector; numbers of organic operations and operation growth; areas of organic production in Australia; and demographic information for organic stakeholders and consumers.

The 2008 report highlighted an 80 per cent increase in farm-gate sales since last reported in 2004.

Biological Farmers of Australia (BFA) director and report project manager Andrew Monk said that the 2010 AOMR is confirming an industry building significantly on the gains realised in 2008.

“Being the second report of its kind the results will for the first time enable more accurate comparisons to be drawn from the 2008 report allowing trends to be identified and providing a greater understanding of where opportunities lie within the organic sector,” he said.

“In addition, for the first time, this report will include the results of a comprehensive consumer study by Melbourne based market researcher Mobium Group, detailing the trends, perspectives and barriers to purchase. Preliminary results include that 61 per cent of households surveyed had purchased an organic product in the past 12 months.”

Commissioned by the BFA with funding from Horticulture Australia (HAL), and sponsoring support from State Governments and organic businesses, the 2010 AMOR is based on industry-wide survey data and is confirmed as a biennial project. It will be launched on August 20 at the Organic Expo in Sydney.





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