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Mars Wrigley to invest $25.5 million in Ballarat factory

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Mars Wrigley Australia has announced a $25.5 million investment into its Ballarat factory to boost local manufacturing capabilities and drive consumer-led innovation.

The funding will occur over 12 months and will enable the company to better respond to consumer demands across its Bitesize Portfolio, which includes brands such as M&Ms, MALTESERS, and PODS.

The new funding builds on the $67 million invested by the company over the last two years in its Ballarat factory as part of its continued commitment to Australian manufacturing. The new investment will also help future-proof Mars’ local operations by improving its raw cocoa and melted chocolate production, driving its local sustainable packaging efforts, and creating greater operational efficiencies.

Mars Wrigley Australia has been manufacturing locally in Ballarat for over four decades.

Andrew Leakey, general manager at Mars Wrigley Australia said, “We have a commitment of making the majority of our product portfolio here in Australia, and we are cementing this further by unlocking greater capabilities to create new consumer-led product innovation whilst accelerating our sustainable packaging focus locally.

This new round of investment will support this ambition by improving our domestic processing and manufacturing capabilities and continue our long and proud legacy of manufacturing in Ballarat.”

Leakey also explained that as one of Australia’s largest snacks and treats manufacturers, Mars Wrigley strives to respond to evolving consumption habits and new consumer trends in the market.

“This latest investment will allow us to bolster our production capabilities for our Bitesize Portfolio, which will be critical to our growth over the coming three years. We see substantial opportunities in this space, with a number of exciting projects currently underway,” he added.

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