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3K% increase in products with front of pack labelling

Over the past three years, the number of products with Daily Intake Guide (DIG) front-of-pack labelling has increased by more than 3,000% from 58 in 2007 to more than 2,000 in 2009 according to new industry research.

To coincide with Healthy Weight Week (January 24 to 31), the Australian Food and Grocery Council (AFGC) is encouraging everyone to look for and use DIG labels.

AFGC Chief Executive Kate Carnell said Healthy Weight Week is a good opportunity to formulate a healthy, balanced diet with adequate exercise for you and your family in 2010. “And now there are no excuses for people having unhealthy diets as DIG labels can take the stress out of their everyday food choices,” Ms Carnell said.

“The DIG scheme gives people the information needed to formulate a daily eating plan according to their individual needs and activity levels. They show the amount of energy, fat, saturated fat, sugar and salt in a recommended serve of the food and what this represents as a proportion of average daily intake.”

AFGC’s latest in-store labelling audit found that DIG, launched in Australia in 2006, is now used by about 180 leading brands on more than 2,000 food and beverage products in supermarkets and convenience stores.

This is a huge increase from the 2007 when DIG was used by major brands on only 58 products.

Ms Carnell said DIG was also being progressively added to house brand labels in major supermarkets including Woolworths, Coles and IGA.

“AFGC and its retail partners will be rolling out user-friendly consumer education material in retail stores to ensure consumers know how to use the nutritional information to formulate a balance diet,” Ms Carnell said.

For more details visit www.mydailyintake.net.

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