Mars Wrigley Australia has announced that that 5 GUM will make a return to the Australian market.
5 GUM will be available in three flavours – Blueberry Rush, Watermelon Burst and Cool Mint – inspired by the best flavours from around the globe nand some former Australian favourites, too.
The new formulations have longer lasting flavour that is sugar-free, as well as an improved texture to offer consumers a better chew. The well-loved stick format will also be making a comeback, delivering a unique texture compared to the tab, pellet, ball and soft chew formats already available on the market.
“We’re so excited to be bringing 5 GUM back into the Australian market,” said Michelle
Gazzola, portfolio director – gum and mints. “We are confident the flavours will attract previous fans back to the brand and encourage new customers to experience…5 GUM.”
5 GUM is available now in grocery and convenience outlets across Australia including Coles, Woolworths, IGA, 7Eleven and Caltex.