A Beverage Congress Date

The Second BeveragesMiddleEast Congress will be held on January 22 to 24, 2009 in Dubai.

The programme includes a conference with a focus on ‘meeting the cost and innovation challenge’, market briefings and a visit to Del Monte’s state of the art Dubai production site.

Speakers at the conference include top managers from:

  • Aujan Industries,
  • CHR Hansen,
  • Del Monte Foods,
  • MasterCard,
  • Red Bull,
  • Starcom MediaVest Group,
  • Tetra Pak and
  • TNS Worldpanel.

Nestlé Waters zone Asia, Oceania, Middle East and Africa CEO, Maurizio Patarnello, will give the keynote address on the subject ‘best practice in cost management’.

Zenith International experts will present the latest beverage trends and provide market briefings on emerging growth opportunities and cost control.

Suppliers CHR Hansen and Wild are both sponsoring the Congress.

The BevME Congress is designed for regional industry leaders and senior management as well as marketing and technical professionals, industry suppliers and analysts.

“Tightening economic conditions and cost pressures led us to seek practical responses on these issues for our 2009 Congress. Understanding consumer motivation and developing excellence in innovation accordingly become all the more important,” said Zenith International chairman, Richard Hall.

“The conference will deliver ideas and insights to help regional producers meet these challenges to better effect than their competitors.”

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