On The Shelf

A good soul: Soul Virgin Non-Alcoholic drinks

Product: Soul Virgins Non-Alcoholic Mojito

Manufacturer: Soul Beverages

Ingredients: Carbonated Water, Sugar, Reconstituted Lemon Juice (1.8%), Reconstituted Lime Juice (1.7%), Food Acids (330), Clouding Agent, Flavours, Preservative (211).

Shelf life: 24 months

Packaging: Soul Beverages

Product Manager:  Michael Firth, Integrity Sales Management 0429 183 282

Website: www.drinksoul.com

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Product: Soul Virgins Non-Alcoholic Cosmopolitan

Manufacturer: Soul Beverages

Ingredients: Carbonated Water, Cane Sugar, Reconstituted Cranberry Juice (4.5%), Reconstituted Lime Juice (1.0%), Acidity regulator (Citric Acid), Natural Flavour, Natural Clouding Agent, Preservative (211), Colour (129, 122).

Shelf life: 24 months

Packaging: Soul Beverages

Product Manager:  Michael Firth, Integrity Sales Management 0429 183 282

Website: www.drinksoul.com

What the company says:

Soft drinks brand Soul Virgins has landed in Australia

The soft drinks market has a new player in Australia. New Zealand brand Soul Virgins will be stocked in the country from April 2012 with initial distribution in 800 Woolworths across the country. 

The product is presented in glass bottles using the same combinations as the world’s most popular cocktails without the alcohol.

The brand has two variants in the Australian market: Soul Mojito – lime, lemon and mint and Soul Cosmopolitan – cranberry and lime.

These delicious sparkling beverages, made with fruit concentrates and natural flavours, are perfect for any occasion.

Whether you’re the designated driver, a mother-to-be, or you simply don’t have time for hangovers, soul virgins will quench your thirst.

Geoff Hunt, who founded the brand along with his wife Julia in 2009, is proud to talk about the success of Soul Virgins in New Zealand.

“As consumers continue their search for quality and innovative soft drinks, we felt it was time to bring these great flavours to the Australian market,” Geoff says.

“Soul Virgins is a true reflection of the brand’s effort to providing a premium, natural and delicious soft drink in a convenient format,” he adds.

The company shifts well over 1000 cartons per month in New Zealand and expects that number to increase fivefold when the Australian market speeds up. Soul is also a supporter of ‘Hello Sunday Morning’, a non-profit organisation committed to changing the world's relationship with alcohol.

Soul Virgins is currently available in Woolworths Supermarkets across Australia and distributed by Bravo Foods of S.A. and Atthow Agencies of Brisbane.

 

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