A no-no for Dough Vo

Krispy Kreme’s use of a similarly named and decorated range of doughnuts to Arnott’s Iced Vo-Vo biscuits recently raised the ire of the company that has made the biscuits for over a century.

Arnott’s recently threatened legal action, warning the doughnut chain to cease selling the doughnuts which are covered in pink icing and coconut flakes and sold under the name “Iced Dough-Vo”.

It was alleged that the doughnuts infringed the biscuit maker’s intellectual property and 103 year-old Vo-Vo trademark.

Krispy Kreme had earlier claimed imitation was the sincerest form of flattery however late last week decided to back down and agreed to rename the product from 11 May.

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