Mintel’s latest report reveals innovation opportunities in vitamins, minerals and supplements. Amid COVID-19 fears, VMS NPD will focus more on immune support and stress relief. Also expect a renewed focus on naturalness and safety.
Read more for actionable insights and key opportunities for your brand, including:
- Highlighting immune support benefits
- Looking beyond immune support when it comes to new product development
- Promoting food-based, natural and eco themes
Click here for more information.