South Australian bacon maker Conroys Pty Ltd has been fined $10,200 by the Australian Competition and Consumer Commission for making a false or misleading representation about the place of origin of its 1kg Breakfast Bacon product.
In February 2015, Conroys supplied the Bacon Product labelled as a ‘Product of Australia’ when in fact it was produced using imported pig meat. The Bacon Product was supplied in a one-off shipment of 1020kg to a wholesaler in WA.
“Many consumers have a preference for products that contain locally sourced ingredients and are often prepared to pay a premium for these products,” ACCC Chairman Rod Sims said.
“As it is often difficult for consumers to determine where products come from, it is crucial that businesses provide accurate information about the place of origin of the goods that they supply.”
“False claims of this kind not only mislead consumers but can also disadvantage competing suppliers, particularly those who source local ingredients for their products,” Mr Sims said.