Adopting ‘tactical shopping’ to combat financial stress

Australians are combating the increased living costs with ‘tactical shopping’; buying seasonal fruit when it’s at its best price, according to the results of the Australian Pears Consumer Fruit Index.

The Consumer Fruit Index polled more than 1100 grocery buyers on behalf of the Australian pear industry. It found 83% of surveyed Australians have noticed an increase in the cost of fruit and vegetables over the past 12 months. But 80%, or four out of five, believe buying in-season fruit can save money.

“The survey results indicate a return to the ways of our grandmothers who knew the value of eating fruit at the peak of the season when both its flavour and price is at its best,” said Apple and Pear Australia general manager, Tony Russell.

“Although Australian pears are available all year, pears are now in-season so available in bulk and reasonably priced,” he said.

The Consumer Fruit Index revealed 60% of Australians buy in bulk to save money on their weekly groceries.

40% of Australians spend $31-$50 each week on fruit and vegetables alone.

Despite the rising cost of living, Australians remain committed to a healthy lifestyle with 90% rejecting the notion that they would cut back on buying fruit and vegetables. Instead a quarter of Australians are reducing takeaway dinners and eating out, another third have stopped buying brand name products.

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