AdvanceAg 2021 hosts Macro Meats “Pitch to Farmers” session


The AdvanceAg 2021 conference in South Australia will include an interactive Macro Meats “Pitch to Farmers” session, giving Australian AgTech businesses the opportunity to win $10,000. 

The “Pitch to Farmers” will be aimed at both start-ups and newly established AgTech providers putting forward their case as to why South Australian farmers should adopt their product and the benefits of doing so. 

The Macro Meats “Pitch to Farmers” concept links in well with AdvanceAg, according to minister for Primary Industries and Regional Development David Basham. 

“We are calling on AgTech businesses who think they have the best piece of technology to encourage greater on-farm adoption for South Australian farmers to apply and get involved,” Basham said. 

“A judging panel made up of members of the AgTech Advisory Group will assess applications and narrow the list to invite finalists to pitch at AdvanceAg. The applications are short and easy to fill out, so I would encourage AgTech businesses to get involved. 

“The final pitch of the Marco Meats ‘Pitch to Farmers’ will be held at AdvanceAg with five businesses given the opportunity to put forward their case on why their technology should be adopted on-farm to the audience who will vote for their favourite pitch in real time via the conference app,” he said. 

“This is an exciting opportunity for five innovative AgTech businesses to get their product in front of an interested and engaged audience of hundreds of people. 

“With thanks to our session sponsor Macro Meats, which embraces leading technology in its processing operations, we are pleased to announce there will be $10,000 prize money for the winning pitch, while runners-up will be hosted at the government’s AgTech demonstration farms,” Basham said. 

“The Marshall liberal government is focused on helping to drive adoption of AgTech on farms in South Australia and that’s why we recently launched the AgTech Strategic Plan.” 

Macro Group Australia is excited to be a part of the AdvanceAg 2021 conference, Macro Group Australia managing director Ray Borda said. 

“Macro Meats prides itself on leading the way in industry innovation and excellence, which aligns with the objectives of AdvanceAg,” Borda said. 

“We see real value in the uptake of AgTech by farmers – the impacts and benefits of which flow through the supply chain to the benefit of the greater industry. We can’t wait to see what’s presented as part of the Macro Meats Pitch to Farmers session.” 

To apply or for more information including closing dates, visit 

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