AFGC launches campaign for DIG food labelling

The Australian Food and Grocery Council (AFGC) has launched a campaign to promote a front-of-pack labelling system that will provide consumers with an outline of the amount of energy, fat, saturated fat, sugar and salt in a standard portion of food.

If successful, the Healthy Eating, Made Easy campaign for Daily Intake Guide (DIG) front-of-pack food labelling, will allow consumers to formulate daily eating plans according to their individual needs and activity level, the AFGC said.

The announcement of the campaign follows AFGC’s rejection of the traffic light labelling system recommended in the Labelling Logic report, an independent review on Australia’s food labelling laws and policies. In response to the recommendations for traffic light labelling, the AFGC said the DIG was Industry’s preferred approach to labelling. 

“DIG is a highly effective tool for families or individuals as it provides easy-to-understand, scientific information to help people make informed and personalised choices to enjoy a healthy and balanced diet,” AFGC Chief Executive Kate Carnell said.

The DIG labelling system is based on three meals plus two smaller in-between meal snacks.  For example, it recommends consuming 20 per cent of your daily energy for breakfast, 20 per cent for lunch, 40 per cent for dinner and 20 per cent on mid-morning and afternoon snacks.

According to the AFGC, DIG front-of-pack labelling currently appears on more than 4000 food and beverage products.

The new DIG campaign features a Community Service Announcement (CSA) television advertisement and website.

AFGC and its retail partners will also roll out consumer education material in retail stores and in magazines about the DIG labelling system.  More information on the DIG can be found here.

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