AIFST Board appoints new non-executive director from Mars Food


The Australian Institute of Food Science and Technology (AIFST) has confirmed the appointment of Mars Food Australia marketing director, Bronwyn Powell, to its Board. 

Powell is a senior marketer and specialist in digital transformation and food innovation, with over 30 years’ experience transforming and growing a wide range of iconic global food brands. 

At the heart of Powell’s success is her ability to develop new concepts, products and strategies that change businesses. Her wide-ranging experience in senior leader FMCG roles within blue chip companies includes retail and quick service restaurants in Australia, Canada, the UK and the US, plus global roles in developed and developing markets. 

Currently marketing director for Mars Food Australia, Powell leads favourite brands such as MasterfoodsDolmio and Uncle Ben’s. 

She has a track record in strategy development and her execution extends beyond transformation and growth to customer experience, with a focus on digital transformation. Her passions are brand purpose and food innovation and she loves breathing life back into brands.  

Notable projects include the launch of Abbott’s Village Bakery bread and more recently, the rejuvenation of the 75-year-old Australian pantry favourite, Masterfoods.  

Powell has worked for companies including Snackfoods, George Weston Foods (Tip Top Bakeries), SPC Ardmona (Coca-Cola Amatil), McDonald’s Australia, Oporto & Yum! Restaurants International, Kellogg’s, Patak’s, Tip Top, Burgen, Smith’s Crisps and Dolmio 

Powell is honoured to join the AIFST Board, contributing to the future success and growth of the organisation. 

“AIFST has supported Australian food industry professionals for more than 50 years in so many ways, from education and training to networking, industry conferences, mentorships and career development,” Powell said. 

“The Institute provides food scientists and technologists with a unique platform for collaboration and growth that enables the industry to drive the technology and food science innovation, required for Australia to meet its future food needs.  

“I’m looking forward to using my marketing and digital innovation experience to help enhance the services AIFST provides members and the wider Australian food science community. It’s a wonderful opportunity to contribute on key strategic issues facing the industry in a fast-moving food innovation environment.” 

Powell joins the AIFST Board as a non-executive director for a three-year term, from May 2021 to May 2024. 

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