The Australian Institute of Packaging (AIP) has announced the winner of the third scholarship for the Certificate in Packaging during the 2011 PCA Awards.
AIP National President, Pierre Pienaar, awarded the scholarship to Andrew U’Ren, a gold winner in the 2011 PCA Southern Cross Packaging Design Awards.
U’Ren submitted the winning design for a six can beverage pack for an alcoholic or non-alcoholic beverage.
“Andrew U’Ren stood out from everyone else this year with his impressive technical understanding of packaging,” Piennar said.
“It is rare to see someone so young have such a sound industrial design skill-base.”
U’Ren said the scholarship will make it easier for him to achieve his goals in the packaging industry.
“The fundamental role of packaging is to provide containment, protection, convenience, portability and product usage instructions,” he said.
“The form and function of the role of a package is identified by the priorities of the user.
“Packaging provides safety by containing and protecting users from dangerous products. It also provides security by protecting the seller from theft.
“Packaging provides a space to communicate information and identity, locating and focusing the identity and requirements and needs and aspirations of the target consumer market.
“Packaging shows the user what it is, what it is for, where it comes from and what it can do for them.”
Andrew is currently completing a Bachelor of Design, majoring in Communication Design with two advanced majors in branding and advertising strategy and design management at Swinburne University.