Alcoholic cider growing in popularity

A report released by The Nielsen Company revealed that alcoholic cider is set to grow in the Australian liquor industry.

According to the Cider Report, alcoholic cider currently only makes up 1.1 per cent value share of the national off premise liquor sales.

But over the past 18 months, cider was recorded as the fastest growing liquor category in 2009 and in the latest quarter to December 2009, values jumping 37.2 per cent – over five times fast than that of total liquor and up by 7 per cent annually, the report said.

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