Aldi continues aggressive rollout, launching into SA and WA

With an estimated five percent market share, Aldi is in the midst of an aggresive rollout of store openings, including the new markets of South Australia and Western Australia.

According to AFR, Aldi's Queensland managing director, Viktor Jakupec, will relocate to South Australia to oversee the company's entry into the state, which will include opening approximately 45 stores.

The discount supermarket is currently in the process of interviewing and recruiting store managers and area managers for South Australia, with successful applicants spending two years in Sydney, Melbourne or Brisbane before returning home.

The chain is also expected to have a distribution centre in Adelaide's northern suburbs and a number of retail stores up and running by the end of 2015.

Aldi is also planning a launch in Western Australia, which will see about 70 store openings.

According to Citi retail analyst Craig Woolford, Aldi has an estimated five percent market share (compared to 39 percent for Woolworths, 29 percent for Coles and about 15 percent for Metcash-supplied IGA stores), with  319 stores throughout NSW, Victoria and Queensland.

It also announced last week that it will set up a new major distribution centre near Brisbane, with the objective of delivering a "fully functioning warehouse capable of supporting retail stores in the greater Brisbane area and to its north," the retailer said.

The centre will integrate offices, ambient warehouse and coolhouse facilities on the site.

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