ALDI named Australia’s best-rated supermarket

ALDI Australia is named Australia’s best-rated supermarket

ALDI Australia has again been awarded as Australia’s number one supermarket in Canstar Blue’s Supermarket Satisfaction Ratings for the sixth consecutive year.

All of Australia’s major supermarket chains went head-to-head for Canstar Blue’s Supermarket Satisfaction Ratings for 2023, with ALDI finally taking the number one spot for the sixth year running.

Canstar Blue judged supermarkets based on criteria, such as value for money, customer satisfaction, and quality of produce and products. ALDI was the only supermarket to score five stars in “overall satisfaction” for the past five years.

ALDI also scored five stars for ‘value for money’, ‘freshness of produce’, ‘quality of private label products’ and ‘availability of deals and specials.’ It also got the gong for being awarded five-stars in six Supermarket categories this year.

ALDI Australia group director, Simon Padovani-Ginies, says ALDI is proud to have maintained its leadership and satisfaction for customers.

“ALDI has won a spot in the hearts and back pockets of Aussie shoppers through one simple and consistent commitment — high quality products at competitively low prices,’ he said. “Being credited as the only five-star rated supermarket shows our day-in-day-out commitment to deliver market-leading prices on high quality goods is resonating with our shoppers.”

“We simply won’t be beaten on the cost of the weekly shop. Every area of our business is focused on delivering quality products at amazingly low prices, and this recognition and acknowledgement only further cements the importance of our commitment.

Customers deserve great value for money when shopping for groceries, and to be rated the supermarket with the most satisfied customers year after year is a proud moment for ALDI and our many Australian supplier partners. Award wins like this are only possible because of our hardworking supplier partners who share our mission to provide the very best ‘Good Different’ experience to Australians,” he continued.

Canstar Blue editor-in-chief Christine Seib said value for money is the number one priority for Australian families right now.

“Australian shoppers certainly think that the ALDI difference is good – ALDI has won Canstar Blue’s Most Satisfied Customers award for Supermarkets for the sixth consecutive year!

“ALDI took out the 2023 title with five-star ratings from consumers for the value for money and deals and specials it offers, the freshness of its produce, the quality of its own-branded products and in the all-important overall shopper satisfaction category. ALDI also improved its customer service score to four stars this year, up from three stars in 2022.

“In an environment where higher costs of living are putting pressure on households’ budgets, ALDI’s combination of value, specials, freshness and quality is hard to beat,” Seib concluded.

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