Aldi will start selling its own brand products, sourced from Australian suppliers, online in China this month.
Reuters reports that the German discount supermarket chain will sell a selection of wine, snack and breakfast products through the online platform Tmall Global.
“For decades ALDI’s own brands have enjoyed the reputation of providing excellent value for money,” said Christoph Schwaiger, CEO of the retailer’s arm in China. “We are convinced that Chinese customers are also very interested in the quality and the reasonable prices we can offer them.”
An Aldi spokeswoman told Fairfax the “majority of these products will be sourced from Aldi’s existing Australian suppliers.” However, she did not say how many suppliers would be involved.