ALDI has completed the reformulation of its exclusive branded food items, which are now free of artificial food colours.
Tom Daunt, ALDI’s managing director corporate buying, said ALDI proactively removed the artificial food colours because it was the right thing to do.
“We worked very closely with our suppliers to remove all artificial food colours used in Australian food manufacturing to provide consumers with peace of mind – particularly parents who are constantly on the lookout for natural alternatives,” he said.
“The artificial food colours were either replaced with natural substitutes, or nothing at all and the reformulated products are of the same high quality and taste our customers have become accustomed to.”
ALDI initiated the reformulation following a study by researchers at the University of Southampton, which demonstrated increased levels of hyperactivity in young children consuming some artificial food colours.
The six artificial food colours highlighted in the study, which have been removed from ALDI’s exclusive branded food products are: tartrazine (102), quinoline yellow (104), sunset yellow (110), carmoisine (122), ponceau (124) and allura red (129).
The additional artificial food colours that have been removed from ALDI’s exclusive branded food products are: amaranth purple (123),?erythrosine cherry red (127), green (142), black (151), brown (155), indigo blue (132), brilliant blue (133) and green (143)