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Alibaba Group eCommerce expo helps businesses get a bite of the Chinese economy

Alibaba Group’s flagship eCommerce Expo helped businesses tap into the eCommerce enabled Chinese economy.

The expo, on the 21st and 22nd of September, brought thousands of visitors to the International Conference Centre in Sydney  on the 21st of September.

More than 175 exhibiting Australian and New Zealand brands and retailers took part in the two-day event focused on helping businesses tap into the eCommerce enabled Chinese economy.

Exhibitors experienced first-hand the retail technology developed by Alibaba Cloud and they were able to build valuable relationships with Alibaba and its ecosystem of partners.

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Businesses could also connect with Chinese buyers and engage directly with Chinese consumers who live-streamed product demonstrations on Taobao – China’s largest mobile commerce destination.

Alibaba Australia and New Zealand managing director Maggie Zhou said the expo provided value to small and large businesses.

“The 2018 expo has been designed to engage big businesses already having great success with our online marketplaces like Tmall and Tmall Global, as well as SMEs who are looking for knowledge and support to tap into the Chinese market,” she said.

Augmented reality technology powered by Alibaba cloud was on display, including a magic mirror, through which real-time personal images can be combined with beauty product effects to drive sales conversion for brand merchants.

Artificial Intelligence on display included the cloud shelf, where Chinese retailers include virtual products on the shop shelf that are available to order online.

Alibaba Cloud general manager in Australia and New Zealand, Raymond Ma, said retail and technology trends in China are continuing to change the way consumers, sellers, service providers and producers buy and sell.

“Alibaba Cloud underpins much of this technology and we look forward to sharing it with Australian industry over the next two days,” said Ma.

Australian Post executive general manager for international services, Annette Carey, said the post was delighted to participate in the expo.

“We’re proud to use our trusted brand and international reach to help Australian businesses grow locally and overseas,” she said.

“We recognise the importance of global trade to local businesses and economies, and we’re committed to helping grow cross-border eCommerce through new international products, services and partnerships with global players like Alibaba,” said Carey.

The expo featured keynote speakers including Zhou, Ma and country manager for Australia and New Zealand, George Lawson.

The photo was sourced from www.alibabagroup.com

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