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AMHA adopts guidelines to endorse a mark of authenticity for Australian Manuka Honey

The Australian Manuka Honey Association (AMHA) has brought to fruition one of its major aims – the formulation of a robust, scientifically based international set of guidelines that benchmark authentic Australian Manuka.

The guidelines are entitled Criteria for Defining Australian Manuka Honey and can be downloaded from the Association’s website.

AMHA Chairman, Paul Callander, said, “This important milestone was made possible by eminent scientists Dr Peter Brooks, Dr Shona Blair, Dr Nural Cokcetin and Dr Craig Davis joining our recently established Scientific Advisory Committee. These scientists are experts in the Manuka honey field and have outstanding global reputations. No-one could doubt the credibility of these guidelines, which will now be circulated internationally.”

The AMHA will also soon be launching its Mark of Authenticity.

“Once certified as authentic Australian Manuka honey, in compliance with the Criteria for Defining Australian Manuka Honey, producers (who are members of the AMHA) will have the opportunity to display the AMHA’s Mark of Authenticity on their tested and approved products. The Mark of Authenticity will allow businesses and consumers in Australia and around the world to have confidence that the product is authentic Australian Manuka honey. The AMHA’s Mark of Authenticity displayed on products will provide assurance and confidence as to the quality and genuine aspects of the product,” commented AMHA Director, Joe Baini.

 

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