An anti-gay group in Russia believes a milk carton featuring a rainbow on the packaging encourages homosexuality and is now campaigning for it to be removed.
In what surely must be one of the most bizarre and ridiculous claims in history, the People’s Council want prosecutors to investigate the packaging.
It says the label of the Vesyoly Molochnik milk, owned by multinational dairy company Pepsi Co, which shows a jolly milkman and a rainbow in the sky is in breach of St Petersburg's anti-gay propaganda law.
"A rainbow appeared on the cartons, a world-renowned symbol of the gay movement," Anatoly Artukh from the People’s Council said.
"That immediately put me on alert."
Artukh said State prosecutors are now investigating if the label is attempting to promote homosexuality to youth, but his mind is already made up.
"I have no doubts about Pepsi Cola," Artukh said.
"This is a company renowned for actively and aggressively financing and promoting homosexuality."
While the claims seem as ludicrous as the anti-gay propaganda laws, gay and lesbian groups are not amused.
Polina Savchenko, director of advocacy group Coming Out, told the ABC that the atmosphere in the city since the anti-gay propaganda law was passed has been difficult, and this investigation is indicative of the treatment of gay and lesbian people in Russia.
"Our life has been quite funny in the last year or so with the introduction of the homosexual propaganda law in November," she said.
"You know, it could be funny. It's so ridiculous, and so middle-aged, that it could be funny.
"But unfortunately it's not funny because we know that they're serious."
"People are afraid.
And this is actually the bottom line of what the effect, the grave effect of this law is," she said.
Even Madonna is being targeted by the anti-gay legislation, after appealing for gay rights at her recent concert in the city, the singer is now being sued for more than $10 million for inflicting moral damage.
"Her huge popularity might affect some young people who don't realise the danger of the gay movement," Artukh said.