New Zealand brainfood technology company, Ārepa, continues its rapid expansion in Australia announcing a new retail partnership with Woolworths Supermarkets.
Woolworths will stock Ārepa Performance 300mL along with two exclusive 90mL shots – Ārepa Brain Shot for Performance and Ārepa Brain Shot for Protection in 247 stores across New South Wales, Victoria, Queensland, South Australia, Australian Capital Territory and Tasmania.
The exclusive Ārepa Brain Shot for Protection will be available in Australia for the first time and offer consumers a convenient solution when they need to perform under pressure.
The drink features Ārepa’s patented formulation with the addition of a new super-power ingredient, Bacopa. Used for centuries in India as a stalwart Ayurvedic herb, Bacopa is clinically proven to have properties that positively impacts cognition and memory, as well as having neuroprotective effects through its antioxidant and anti-inflammatory mechanism. “We’re so excited to be launching into Woolworths in Australia,” said Ārepa co-founder and chief executive Angus Brown.
“It’s a great reflection of the amazing growth we’ve seen in Australia in such a short time and we are predicting that Australia could be a $20 million-plus market for us in the next few years.”
Ārepa create scientifically proven and neuroscientist designed beverages and supplements, designed to help improve mental clarity, increase performance and fight against fatigue and brain fog.
Ārepa is now available online at www.drinkarepa.com and in-store at Woolworths, Coles, Harris Farm and independent grocers nationwide.