Wine Australia’s Artisans of Australian Wine tasting has won Trade Drinks Event of the Year in the UK’s Drinks Business Awards 2017.
Unveiled every year at the London Wine Fair, The Drinks Business Awards recognise and reward top performers across the international drinks sector. The competition, now in its 15th year, covers all sectors of the drinks trade including retail, distribution, logistics and marketing.
Winners were announced at an awards ceremony on Tuesday 23 May at the Olympia exhibition centre in west London. Hosted by Patrick Schmitt MW, Editor-in-Chief at trade publication The Drinks Business, the event was attended by the sector’s most influential figures.
Wine Australia won the trophy ‘Trade Drinks Event of the Year’ for its Artisans of Australian Wine event, held in London in September 2016. It was the first UK trade tasting to focus solely on new-wave Australian craft winemakers, a different approach to normal trade tastings. A nightclub in London’s trendy Shoreditch and 23 artisan winemakers ensured that perceptions about Australian wine were challenged while diversity and difference were celebrated.
“Winning Trade Drinks Event of the Year for our Artisans tasting is an incredible achievement and very rewarding as it reflects our efforts in promoting Australian wine,” said Laura Jewell MW, Wine Australia Head of Market EMEA.
“By creating a different and unexpected event, we demonstrated that Australia is a modern, relevant category for the trade, and a country that offers diverse and exciting craft wines. Big thanks to the Aussie winemakers that came over and helped make this event a success.”