Ashland Specialty Ingredients has launched a new US website which aims to provide answers to the most challenging formulation questions that food and beverage manufacturers face.
Drawing on its background as a global player in developing products, technologies and resources for solving formulation and product performance challenges in the food and beverage space, Ashland’s new website will enable manufacturers to quickly find solutions to their toughest challenges via its “Ask us!” section.
Headed up by a team of the company’s cellulosics experts, Jeff Rogers, global leader, Ashland Global Nutrition, Home and Agriculture Specialties, said that the new site provides an invaluable resource for manufacturers within the food and beverage manufacturing space.
“The new web site is organized around Ashland’s key applications and products, making it more convenient for formulators to find the information they need and to be able to contact us directly with their questions,” he said.
Ashland’s key products include Aquacel, Aqualon, Aquasorb, Blanose and Bondwell cellulose gum; Benecel, Klucel and AeroWhip modified cellulose and Supercol guar gum which are developed using natural, synthetic and semi-synthetic polymers derived from plant and seed extract, cellulose ethers and vinyl pyrrolidones.
The launch of the new site coincides with the opening of the Institute of Food Technologists (IFT) Annual Meeting and Food Expo in New Orleans which commences on 21 June.