Aussie company gets foothold in US supermarket chain

Whole Foods Market is a large American supermarket chain with a focus on organic products and has over 500 stores across the United States of America. Whole Foods is a wholly owned subsidiary of Amazon.

Meluka Australia, has been advised that its Organic Raw Native Honey and its Organic Raw Native Honey infused with Tea Tree have been accepted into the Whole Foods product catalogue. United Natural Foods (“UNFI”), one of the largest and best-known food distributors in the United States will distribute the product to Whole Foods on behalf of Meluka.

The company has been advised that the products will initially be ranged in Northern California market across approximately 40 Whole Foods stores. The Northern California market has a population of approximately 15 million people and includes the cities of San Francisco, San Jose (Silicon Valley) and Oakland.

Meluka Australia has commenced the required processes to have its products included in the Whole Foods store’s planograms. An initial product order for the stores in the Northern California market is expected in the coming months, with product expected to be in stores by April 2021.

The order volumes are to be confirmed on an ongoing order basis, which is typical in the industry and the financial benefit cannot be determined in advance of received orders as volumes will be confirmed on an order-by-order basis.

The acceptance of Meluka’s products into Whole Foods Market is an important milestone for our organisation. Whole Foods Market is one of the most recognised wholefoods retailers in the US with an extensive retail network. We look forward to commencing sales through Whole Foods Market and continuing to build our presence in the US.”  said managing director Bill Fry.

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