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Aussie fruit and vegetables on display for international buyers

This week fruit and vegetable buyers from key export markets across the Asia Pacific region and Middle East land in Australia to build business connections with local horticulture growers. 

This means an opportunity for world-class Australian produce and leading growing businesses to be on display to an international audience this week.

Almost 40 buyers representing 12 export markets will arrive in Melbourne tomorrow to begin the week-long Reverse Trade Mission.

The event is delivered by AUSVEG, and funded by Hort Innovation using the vegetable, onion and melon research and development levies and contributions from the Australian Government.

AUSVEG CEO Michael Coote said Australian growers produce some of the best vegetables and fruit in the world.

“During this Reverse Trade Mission, we’ll be introducing that produce – and the people who grow it – to importers from right around Asia, the Pacific and the Middle East.

“The personal and business connections and mutual learning local suppliers and international buyers get from trade missions like this are a key part of our ongoing efforts to provide Australian growers with opportunities to develop international business opportunities,” said Coote.

The visiting importers hail from Malaysia, the UAE, Singapore, Hong Kong, Japan, Indonesia, the Pacific Islands, the Philippines, Saudi Arabia, South Korea, Taiwan and Thailand.

During the Reverse Trade Mission, international buyers will visit vegetable growers in Victoria’s Werribee, Bacchus March and Gippsland regions, before travelling to Tasmania to spend a day with growers around Devonport.

On returning to Victoria, delegates will visit growers at Somerville, the cutting-edge Steritech food safety treatment facility in Cranbourne, the South Melbourne Market and several retail outlets.

The Reverse Trade Mission will culminate on Monday 3 June with an Australian fresh produce display linked to the southern hemisphere’s largest horticulture industry conference Hort Connections. 

Australia exported $2.79 billion worth of horticultural products in 2022/23, which accounted for 12 per cent of total Australian horticultural production.

Fresh fruit made up nearly half of this, nuts 34 per cent, and fresh vegetables 9 per cent, with flowers, nursery and processed produce making up the remainder.

In 2023Australian fresh vegetable exports were worth $247 million at 193,984 tonnes. 

The ASEAN markets are by far the largest destination for Australian fresh vegetable exports, accounting for 37 per cent by value.

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