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Aussie health and fitness expert Sam Wood announced as the new VIBE brand ambassador

Asahi Beverages has announced the appointment of leading health and fitness expert Sam Wood as the new ambassador for VIBE Soda.

“The appointment of Sam Wood is an exciting partnership that will support VIBE’s launch in Australia and its ongoing marketing strategy,” VIBE recently launched in Australia and joins the extensive Asahi Lifestyle Beverages portfolio. said Lauren Fildes, Asahi Lifestyle Beverages general manager – Marketing.

“We have been speaking with Sam and his team for some time now and are thrilled to share this exciting news with our customers and the broader market.

“Sam Wood is a nationally recognized face who combines health and a positive attitude to life. He champions a balanced healthy lifestyle which is very complementary to the overall values of VIBE.”

Wood is one of the country’s leading health and fitness experts and the owner of 28 By Sam Wood.

With more than 20 years of experience in the health and fitness industry, he is a highly successful entrepreneur, businessman, author, and media commentator.

Wood pairs his extensive experience in fitness with a keen focus on mindset and motivation and enjoys a healthy and balanced lifestyle.

“With such a saturated market of sodas out there, it’s hard to decipher which ones are better for you. VIBE has been able to nail a drink that can be consumed as an alternative to a soft drink yet still packs a punch full of flavour,” said Wood.

“The functional benefits across the three different flavours offer variety for consumption on whatever vibe you’re feeling!”

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