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Aussie staple meat pie on the dip

Australia’s staple meat pie is declining in popularity in petrol stations and convenience stores.

Customers are choosing the sausage roll instead.

The SMH quoted a BIS Shrapnel report into the route trade market, which revealed market decline of the meat pie occurred as the value of sausage rolls increased by 4 per cent. Cakes went up by 14 per cent.

Meat pies still rule the bakery products category.

BIS Foodservice head Sissel Rosengren said the gourmet pies division has not changed.

But Four’NTwenty pies brand manager Mark Malak does not agree with the BIS findings. He said research by Aztec showed an increase in the sale of meat pies, outselling sausage rolls by two to one.

The report also showed customers were buying more lollies and chocolates at petrol stations. Confectionary sales at petrol stations and convenience stores have risen by 20 per cent.

Rosengren told news.com.au this is a result of recession, with chocolate being a cheaper treat.

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