Consumers are turning their back on Sicilian blood oranges, instead preferring the Australian-grown variety, says the MD of Redbelly Citrus.
Vito Mancini said buyers who had always bought Sicilian blood oranges are now buying Aussie grown produce, arguing the quality is better, weeklytimesnow.com.au reports.
Mancini said many Sicilian growers have stopped producing the Arold variety, which "is essentially the Moro variety" and has the most vibrant colour and intense flavour.
But it is this colour and flavour which domestic and international buyers are looking for, and so are looking Down Under to have their orders filled.
"We're bloody proud to be able to provide it and be the first company to put Aussie blood oranges in the international spotlight," he said.