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Austrade joins Australian return to Food & Hotel Asia

Food & Hotel Asia

In a win for Australian producers, Austrade has put premium offerings up at Asia’s largest food and beverage trade event, Food & Hotel Asia, held earlier this month in Singapore.

Despite Covid-related delays for several years, Food & Hotel Asia was held in 2022 from 5–8 September and attracted thousands of exhibitors and visitors. Over 200 Australian companies took part in the Australia Hall, where Austrade hosted a stand.

Austrade’s on-the-ground team matched Australian companies with regional buyers from Thailand, Malaysia, Indonesia, the Philippines, Vietnam and Singapore. The team also arranged a networking reception where participants talked business while sipping on Australian wine and beverages.

Austrade’s presence supported Australian companies to engage with customers and grow their market share across the region. Keen buyers flocked to Austrade’s stand, with enormous foot traffic across the four days.

Austrade’s photo wall featuring a kangaroo and selfie frame also proved a hit with the audience, drawing hundreds for a picture with ‘Mr Roo’.

Austrade’s general manager for the ASEAN region, Mukund Narayanamurti said, “That is really Austrade’s key role: to connect buyers with Australian exhibitors. It’s about leading sustainable trade transactions in the long-term in this market.

“There were over 200 Australian companies exhibiting. Plus, we had approximately 300 Southeast Asian customers or buyers there to connect and engage with them.”

“Being at a show of this nature gives a sense of the global competition Australia is up against. The French, the Canadians, the Kiwis were there – all exceptionally well organised. It’s important for us to have a presence and to win our fair share of the market,” Narayanamurti concluded.

“Food & Hotel Asia brings together the global food and hospitality community. Without question, it’s the place to be for those interested in top trends and innovations from around the world,” said Amelia Walsh, Singapore trade and investment commissioner.

“Many Australian companies travelled to Singapore to represent their offerings. The show was a valuable opportunity to connect in-person with buyers for the first time in years,” said Jakarta trade and investment commissioner Hannah Wade.

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