Australian beef as a sustainable protein has been recognised at the World Expo 2025, Japan.
This Expo is a global event that runs for 184 days from April to October 2025. With expectations to attract up to 28 million visitors, Australian beef was named the only ‘sustainable supplier’ at the Expo.
Held in Osaka, Australia was able to achieve this status by meeting the Expo’s ‘Code of Sustainable Procurement’, which includes:
- Environmental Responsibility.
- Social Responsibility.
- Economic Sustainability.
- Transparency and Compliance.
“After working with Expo officials, Australian beef has met all the criteria to be recognised as a sustainable supplier,” said MLA’s regional manager for Japan & Korea Travis Brown.
“It stands out as the only protein globally to receive this certification.
“Having the industry certified allows all of us to promote and share this point in our discussions, negotiations and promotions where sustainability is an ever-increasing factor in buying and purchasing decisions.”
In 2024, Japan was the second largest beef export market for Australia, importing $2.07 billion worth of beef. Outside of Australian beef, lamb is also gaining attention in Japan.
“The Expo is an incredible opportunity to showcase the very best of Aussie Beef and Lamb to over 12,000 daily visitors to the Australian pavilion,” said MLA managing director, Michael Crowley.
“This recognition at the Expo and the work of the MLA team highlighting the product strengthens the bond between Australia and Japan.
“It highlights Australia’s credentials in sustainable food production.”
Japan is the third largest importer of beef globally and is one of Australia’s long-running trading partners.