Australian business Formulite finds its flavour as the healthier option for weight management

Formulite, an Australian-owned company that produces healthy weight-loss products for bariatric care and medically necessary weight loss is looking to expand its presence following the rapid growth of its business.

The founder and CEO, Glennis Winnett is looking to raise investment funds through crowdfunding to support the next phase of the business.

Those plans include enhancing the marketing for Formulite, hiring additional field representatives and product development, delving into new sectors including corporate food services and fitness.

Since 2016, the brand has grown from its customer base of patients to become the gold standard for bariatric care and medically necessary weight loss in Australia.

However, the premium range of recovery protein, soups and nutritionally complete shakes and bars are now finding appeal with new customer segments too, which is driving current growth.

In the past financial year, the brand achieved an average month-on-month growth of 40 per cent, $2.3M in total sales, while online sales grew by 58 per cent.

Formulite’s nutritional credentials are attracting loyal customers among busy professionals, regular travellers, gym-goers and younger health-conscious consumers.

The products are proving to be a high protein and healthier choice that suits their on-the-go lifestyles.

From offering four flavours of meal replacement shakes at launch, the range has now grown to include shakes in 5 flavours, 2 flavours of bars, 3 flavours of Lupin soups and 4 flavours of recovery collagen protein.

“We’re seeing more people choosing to use Formulite as part of their daily routine, either to avoid unhealthy eating while away from home or to have a healthy, fast meal option that fits their busy schedules,” says Glennis Winnett, Founder and CEO, Formulite.

“We’ve designed our products to be so convenient and delicious that there’s no need for anyone to skip meals or miss out on the daily nutrition their bodies need to thrive.”

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