Australian Distilling Co, emerging craft spirit label, has claimed 22 new awards to its name at the recent international SIP Awards for its gin and vodka brands.
Australian Distilling Co. and its Melbourne Gin was awarded the triple threat including the brand’s first ever Platinum Award and Consumer Choice and Innovation Award. Double Gold was awarded to the signature Australian Distilling Co. Shiraz Gin, as well as Adelaide Gin and Darwin Craft Gin.
The SIP Awards were created with the consumer’s opinion in mind. The aim of the awards is to bring consumers together to taste and allocate the prestigious awards in a fair manner, by strategically choosing consumers across all demographics. The SIP Awards is the only international spirits competition levelling the playing field for established brands and newcomers alike, by enlisting consumers as the judges.
This is the third year Australian Distilling Co. has entered the international consumer’s choice competition and this is the most successful awards achievement for the brand to date.
Alongside its Platinum and Double Gold wins, Australian Distilling Co. achieved seven Gold Awards for its Australian Distilling Co. Gin, Rhapsody Ruby, Brisbane Gin, Geelong Gin, Gold Coast Gin, Sydney Gin and Adelaide Vodka.
In addition to its Gold award Brisbane Gin was also awarded Consumer Choice and Innovation Award, while Rhapsody Ruby received an Innovation Award and Sydney Gin received Consumer Choice.
“The SIP Awards is an opportunity for consumers to have their say, taste our various brands and be the judge. Consumers are always the people we’re trying to impress so it’s one of our favourite awards on the calendar,” Australian Distilling Co. founder Michael Hickinbotham said.
“As a brand, we’re thrilled by the recent SIP Awards announcement. To receive such high recognition and reward from international consumers is a huge achievement and an honour. We couldn’t be prouder.”
Australian Distilling Co. has claimed 125 awards to date including the brands’ first ever platinum award.
The brand will be launching a new gin brand in late May expected to shake up the spirit sector and its competitors.
“2021 is an exciting year for the Australian Distilling Co. team as we expand our brand and add new spirits to our growing family. We expect this year to be our biggest to date,” Hickinbotham said.
Australian Distilling Co. brands are available for purchase online and in selected bars and bottle shops across Australia.