Leaders of some of Australia’s largest food and wine representative groups have gathered in Indonesia in an effort to increase trade opportunities between the two countries.
The Roundtable Discussion in Jakarta on May 20 included representatives from Meat & Livestock Australia (MLA) and other members of the Australian Food and Wine Collaboration Group.
The Wine Collaboration Group is comprised of MLA, Hort Innovation, Wine Australia, Dairy Australia and Seafood Industry Australia.
The discussion focused on a two-way sharing of perspectives, insights and issues, including the market outlook for Indonesia in the next 12 months and beyond.
The Roundtable Discussion will allow the Australian Food and Wine Collaboration Group to collectively promote and profile the credentials of Australian produce and wine.
The Taste the Wonders of Australia Gala Dinner allowed Indonesian importers, chefs, members of the food industry, government representatives and local media to taste Australia’s premium food and wine.
MLA regional manager for South East Asia, Valeska said Indonesia is a longstanding partner and consumer of the Australian red meat industry.
“Australian beef and lamb is highly regarded by Indonesian consumers for its premium quality and food safety credentials,” said Valeska.
“The Collaboration Group is a fantastic opportunity to capitalise upon Indonesia’s incredible interest in all things beef and lamb.”
Since it first received funding from the Agriculture Trade and Market Access Cooperation (ATMAC) in 2022, the Australian Food and Wine Collaboration Group has met more than 480 key trade contacts.
Dairy Australia general manager Charlie McElhone says there is clear momentum building for the Collaboration Group.
“The project helps us communicate the positive attributes of Australian produce, leveraging the ‘Nation Brand’, as it delivers in-market activities in high-growth markets, such as Indonesia, for Australia,” said McElhone.
The program has been extended thanks to a second ATMAC grant, which will see the Australian Food and Wine Collaboration Group strengthen trade engagement and market access in other high-value markets, starting with Taiwan.