Australian food packaging not shelf friendly

More than 70 packaging technologists, engineers and designers came together across three states in one week to look at ways to improve Shelf Friendly Packaging (SFP).

Supported by Woolworths, the Australian Institute of Packaging (AIP) and retail anylists IGD, the in-store training aimed to understand what is currently working on supermarket shelves and how improvements can be made to improve design, functionality, accessibility and appearance on shelves.

James Tupper, ECR Learning & Change Manager, IGD, travelled from the United Kingdom to run the 2012 AIP/IGD hands-on training which was designed to focus on the last 50 metres of the SFP supply chain.

It provided packaging technologists, SFP designers and manufacturers the opportunity to work hands-on in-store and understand the complexities and difficulties that poor SFP design causes for store fillers and staff.

The training allowed the attendees the opportunity to participate in three practical exercises in-store that showed what SFP works, which doesn’t and why.

Attendees soon realised that tape over perforations, poor gluing of boxes, perforations that don’t open, no finger holes, poor design and identification of front edges and poor quality corrugate are just some of the reasons why SFP is not used in-store.

“At the end of the day much of the Shelf Friendly Packaging in Australia is not fit-for-purpose and needs to be redesigned,” one attendee said.

How do you think packaging in Australia needs to be changed to make it shelf friendly?