Australian Made, the campaign which promotes Australia’s country of origin certification trademark, is launching in South Australia.
“South Australia is a hub for manufacturing and growing in Australia, and this initiative will help to promote and support local industry,” said Australian Made Campaign chairman, Glenn Cooper.
Glenn Cooper is also the chairman of Coopers Brewery, and has the Australian Made logo on the company’s beers.
“We’ve found the logo to be very helpful in letting our customers know that our beers, like our company, are 100 percent Australian and it has proved to be an excellent marketing tool for us,” he said.
Business SA membership executive, Nick Smith, is taking on the role of SA account manager for the Australian Made Campaign, and will work within Business SA to help educate manufacturers and growers about the benefits of leveraging country of origin as a marketing tool.
According to Roy Morgan Research, it is recognised and trusted by 98 percent and 88 percent of Australians respectively to identify genuine Australian goods.
The logos:
-
Australian Made: The product has been made in Australia and over 50 per cent of the cost of production cost has been incurred in Australia.
-
Australian Grown: All significant ingredients are grown in Australia and almost all processing carried out in Australia.
-
Product of Australia: All of the product’s significant ingredients come from Australia and almost all of the manufacturing/processing has been carried out in Australia.
-
Australian Seafood: All significant ingredients are grown/harvested in Australia and almost all processing carried out in Australia.