Australian Made launch campaign for the kangaroo logo

While the government is hard at work on a mandatory country-of-origin symbol, Australian Made is reminding consumers of the green kangaroo.

Last week, the Australian Government put six Country of Origin label designs to the public in an online survey.

Only one of the six designs featured the Australian Made, Australian Grown kangaroo logo.

Australian Made is campaigning to remind consumers that until the mandatory country-of-origin symbol is introduced, the Australian Made, Australian Grown kangaroo logo will remain Australia’s only registered country-of-origin certification trade mark for the full range of locally made and grown goods. 

The campaign will see the Australian Made, Australian Grown kangaroo logo with the ‘genuine Aussie’ tagline on billboards, shopping centre displays, print, radio and online advertisements all over Australia this season, to encourage consumers to turn to the logo to verify locally made and grown goods when shopping.

“We hope this campaign will help prompt consumers to look for the logo at point-of-sale,” said Australian Made Campaign Chief Executive, Ian Harrison.

“It is evident that consumers are keen to back local industry and local jobs, but importantly, they are recognising the value in locally made and grown products and produce,” Harrison said.

The Australian Made, Australian Grown logo is used by more than 2200 businesses on over 15,000 genuine Aussie products sold in Australia and around the world.

The Australian Government consulted with industry – including growers, processors and retailers for two months and has is now asking for consumer feedback.


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