Australian Organic’s awareness month in September will promote the ‘Bud’ logo as a sign of a trustworthy product.
September will be the second awareness month, after its inaugural launch in 2014.
Australian Organic aims to use the month to highlight the diversity of industries under the certified organic banner and instil trust in the ‘Bud’ logo.
“Being certified organic means that a product is cruelty free, non GM, pasture fed, socially responsible, sustainably fished, biodiversity friendly and of course grown free from harsh synthetic pesticides, herbicides, hormones and antibiotics,” said Australian Organic’s Commercial General Manager, Joanne Barber.
Last years’ campaign saw an increase in consumer research into the certified organic market and an increase in sales at a retail level.
“Our clients have told us that during and post the campaign last year, they had more customers than ever interested in certified organic products,” Barber said.
Certified organic products being promoted throughout Awareness Month will range from food and beverages to cosmetics, textiles, gardening products and even pet food.
Australian Organic Awareness Month this year will include in-store promotions with retailers across the country.
“We have more partners involved this year and aim to showcase an even wider range of our clients’ certified organic brands. It is such a great opportunity for our local, home grown certified organic client’s to get a platform to promote their products,” Barber said.
Australian Organic chose September this year as it aligns with the US and UK celebrations of bringing awareness to ‘organic’.
Australian Organic Awareness Month will run from the 1st to the 30th September 2015.