Australian products have become more important to Aussie consumers: study

New research has found that purchasing Australian Made products has become more important to Australian consumers.

The research which was conducted by market research company, Roy Morgan and commissioned by the Australian Made Campaign revealed that purchasing Australian made products has become more important to Aussie’s in the last 12 months – even if it comes at a higher price tag.

The study found that more than half of the respondents surveyed (55%) said that buying Australian-made had become more important to them in the last 12 months, while just one tenth of the respondents (12%), said that they would not buy Australian products if they were more expensive.

Australian Made Campaign Chief Executive, Ian Harrison said that the findings were encouraging.

“The research confirms that people are becoming more conscientious about buying local. They are aware of the benefits of buying Aussie products, and of the impact that their purchasing behaviour has on jobs, local business and future opportunities,” said Harrision.

“Concern is mounting over job prospects in this country, but research like this indicates a proactive effort by consumers to turn things around.”

The Australian Made Campaign was launched in an effort to help consumers source genuine Australian made products and produce. The campaign’s website features over 10,000 Australian Made certified products from Australian manufactures, processors and producers.  


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