The Wine Australia pavilion saw first-hand the growing interest in premium Australian wine at the Chengdu Fair, one of the largest food and wine fairs in China.
It’s estimated that 100,000 people visited the Fair this year, making it one of the most important commercial opportunities for exporters in what is now Australia’s most valuable wine export market.
With a pavilion that was a third larger than last year, 21 exhibitors showed more than 50 brands from more than 20 wine regions across 5 states, highlighting the high quality and diversity of Australian wine.
On-site tastings hosted by certified Australian wine educators Terry Xu and Noel Chi attracted large crowds.
A networking dinner with local trade and media helped exhibitors build and strengthen relationships beyond the Fair.
“Australia is the fifth largest wine exporting country in the world. We have the best Shiraz in the world. When you hold a glass of Australian wine, you are holding a glass of Australian terroir,” said Christopher Lim, Australian Consulate General in Chengdu, who was a guest at the Fair.
The Wine Republic was one of the exhibitors at the Wine Australia booth.
“The Wine Republic is delighted to be here, at the Wine Australia booth. I think it’s just another of the many great activities organised by Wine Australia in China. Out here in China’s west, for us it is really a valuable experience and a way to reach people in the wine business in many other cities; not just the major eastern cities of China, but across a large part of China,” said Campbell Thompson, CEO of The Wine Republic.