Chobani has released a range of high protein dips made with their signature yogurt, hitting supermarket shelves across the country.
Packed with 14-15g of protein per 150g serve and 97 per cent fat-free, the Chobani Meze Dip range is set to redefine the category with single-serve dips suitable for everyday snacking, and not just for entertaining.
Conceived at one of Chobani’s regular Australian fan engagement days, the Chobani Meze Dips concept is a consumer-led innovation and Chobani’s first foray into the dips category globally.
According to Managing Director of Chobani Australia Peter Meek, fans were asked what else Chobani could do.
“We know that protein is important to these people. So we designed a range of Chobani Meze Dips that are delicious and packed with protein. A no compromise option that not only allows people to consume dips more often, but gives them a reason to actively do so,” Meek said.
Meek explains it is the same authentic straining process that made Chobani Yogurt a household name that was key to ensuring Chobani Mezé Dips achieved optimal consistency and unrivalled versatility.
“We use three cups of milk to make one cup of Chobani yogurt. However, to create the perfect base for our dips, we took this one step further; straining four cups of milk to make one cup of yogurt for our Chobani Meze Dips,” Meek said.
“The result is a range of deliciously thick dips that will not only hold up on your scoop of choice, but are so packed with protein they work as an accompaniment for sandwiches and wraps, or as a dressing for pastas and salads.”