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Australians favour boutique beers over VB and Carlton Draught

As the popularity of craft and boutique style beers in Australia continues to rise, brewing giant, SABMiller has reported a decline in sales of its top Australian mainstream brands including Crown Lager, Carlton Draught and Victoria Bitter.

SABMiller has attributed the fall in sales to increased “competitive intensity” over the past year together with economic uncertainty, SMH reports.

"Victoria Bitter declined by one per cent and Crown Lager declined, reflecting both a strong prior year comparative and price compression from imported brands," SABMiller said in its March 2014 full year results.

The company also noted that popular tap beers including Carlton Draught, were losing traction as pub drinkers favoured craft beers over mainstream brands.

Although some of its mainstays have taken a hit, SABMiller says that other brands within its mainstream portfolio including Carlton Dry and Carlton Mid Strength have recorded strong volume growth.

The brewers premium brands such as Peroni Nastro Azzurro and Australian craft beer Fat Yak, both recorded impressed results over the past 12 months, adding that the focus on premium growth platforms has delivered a 10 percent increase in volume within the company’s super-premium portfolio.

 

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